UPDATE: Truly exciting stuff, especially when some people have a vision like this: "New Company Sets Goal of Settling Mars".
I hope these guys are serious, though I am afraid they might fail. Still, you can't help admiring their spirit.
[4Frontiers Corp. co-founder Bruce] Mackenzie, a software developer, has devoted much of his energy to a nonprofit group called the Mars Foundation, which aims to advance knowledge about how to colonize the planet. But he decided a private venture like 4Frontiers also would be necessary, to drive things forward.
Although President Bush has called for a manned mission to Mars, Mackenzie believes big bureaucracies might never get the job done right.
"It's better to have lots of groups out there, all trying things," Mackenzie says.
Amen. And good luck.