The cherry industry has promoted the fruit as a health food in recent years. The [Lansing, Michigan-based Cherry Marketing Institute]'s Web site carries information on university studies of the fruit's possible health benefits, describing cherries as "a natural pain killer."
"Recent research has shown that tart cherries contain powerful antioxidants that may help relieve the pain of arthritis and gout and also protect the body against cardiovascular disease and inhibit cancer tumors," says one statement posted on the site. Another describes Montmorency tart cherries as "the healing fruit."
Producers tend to couch their health labels in conditional terms, using words such as "may."
I wonder if this is one of Kevin Trudeau's secrets.
Actually I can't stand cherries, so I don't really care if anyone eats them. But, I guess it would provide justification for the ultimate topping to sundaes.
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