Sunday, October 07, 2007

Marketing something as being not what it is



Softsoap
SKIN ESSENTIALS
Pure Cashmere
FOAMING
MOISTURIZING
HAND SOAP
...
Softsoap Brand Pure Cashmere is a mild, soap-free
Foaming Hand Soap enriched with moisturizing ingredients.

2 comments:

SAtexan said...

So if I interpret correctly, then this is not what it is; therefore, if it is not what it is that it is, it must not exist. Isn't it so?

Marketing strategy: Get the consumer to believe it is not soap, and maybe he'll be stupid enough to pay a premium price for this product as one would pay for a fine, exquisite cashmere sweater.

The product is touted as soap-free; maybe it's better labeled as a "moiturizing cleansing lotion."

Albatross said...

maybe it's better labeled as a "moiturizing cleansing lotion."

One that's "lotion-free."

:-D