And the event produces a very strange -- and somehow quite cool -- confluence of people, terms, and ideas.
SpaceShipTwo made its debut here today – a super-slick looking rocket plane showcased as the world's first passenger-carrying commercial spacecraft. The enterprise is under the financial wing of well-heeled U.K. billionaire and adventurer Sir Richard Branson and his space tourism firm Virgin Galactic.
Some 800 onlookers were treated to the rollout ceremonies – an event that took place in a very cold, windy, and near-snow desert environment here at the Mojave Air and Space Port. Still, attendees were treated to a glittery and spectacular site – the public unveiling of SpaceShipTwo, slung underneath its carrier aircraft.
At the rollout, New Mexico Governor Bill Richardson was joined by California Governor Arnold Schwarzenegger for the honor of christening SpaceShipTwo as Virgin Space Ship (VSS) Enterprise.
"I have to tell you that there's a lot of cool things you get to do when you're Governor, said Schwarzenegger. "But today is one of the coolest things that I've ever done."
Virgin. Spaceship. Billionaire. Rocket. Enterprise. Adventure. Space tourism. Snowy desert. Space port. Arnie!
What's not to like.